A **website** is like an online space or store where people can visit to learn about your business, see your products or services, and interact with your brand. It’s made up of different web pages that are connected, like a homepage, about page, contact page, and product pages.
**Website development** is the process of creating and building this online space. It involves coding, designing, and setting up the website so that it looks good, works well, and serves its purpose—whether that’s selling products, sharing information, or anything else.
Under digital marketing, a website is essential because it’s often the first place potential customers go to learn about your business. Website development ensures that your site is professional, user-friendly, and optimized for search engines (using SEO). A well-developed website supports your digital marketing efforts by making it easy for visitors to navigate, find what they need, and take actions like making a purchase or contacting you.