Search Engine Optimization (SEO) is a digital marketing strategy used to improve a website’s visibility on search engines like Google.
When you search for something online, you usually click on one of the first results that appear. SEO is the process of making sure that a website shows up at the top of these search results. This is done by using specific techniques like:
1. **Using the Right Keywords:** These are the words or phrases people are likely to search for. By including these in your website’s content, search engines are more likely to show your site when someone searches for those terms.
2. **Creating Quality Content:** Providing helpful, relevant, and original content that answers the questions people are searching for.
3. **Optimizing the Website:** Making sure the website is fast, mobile-friendly, and easy to navigate so that search engines recognize it as user-friendly.
4. **Building Links:** Getting other reputable websites to link back to your site, which signals to search engines that your site is trustworthy and valuable.
Under digital marketing, SEO is crucial because it helps attract organic (free) traffic to your website by making sure it ranks higher in search results, which can lead to more visitors and potential customers.
