Digital marketing is like promoting or advertising your products or services using the internet and digital devices, such as computers, smartphones, and tablets.
Imagine you have a shop. In traditional marketing, you would put up posters, give out flyers, or advertise on TV or radio to attract customers. In digital marketing, instead of doing all that in the physical world, you use the internet. You might post ads on social media, send emails, create a website, or use search engines like Google to reach people.
The main goal of digital marketing is to connect with potential customers online, where they spend a lot of their time.