E-commerce is the buying and selling of products or services over the internet.
Under digital marketing, e-commerce involves promoting and advertising your online store to attract customers and boost sales. Imagine you have a shop, but instead of a physical location, your shop is on a website. Digital marketing helps you bring people to your online shop by using tools like social media ads, email newsletters, search engine optimization (SEO), and online promotions.
So, digital marketing for e-commerce is all about using online strategies to reach customers, get them interested in your products, and encourage them to make purchases directly through your website or app.
